Heineken® Returns as Headline Sponsor of European Rugby Champions Cup

Amsterdam, 4th June 2018: – Heineken® has introduced it will return to the top of European club Rugby with the headline sponsorship of the distinguished European Champions Cup. the brand new contract with the event’s organisers, European knowledgeable membership Rugby EPCR, will see Heineken®, the area’s leading foreign top class beer company, once again become the main associate of rugby’s leading European membership tournament.

As part of the brand new 4 year deal ranging from the 201819 season, the event can be re-named the ‘Heineken® Champions Cup’. it’s going to add to Heineken®’s wider rugby portfolio, which additionally contains the Rugby World Cup 2019 sponsorship. Heineken®’s relationship with EPCR, dates lower back to 1995 when the two joined forces to originate this smartly trendy membership competition.

Hans Erik Tuijt, global Sponsorship Director, HEINEKEN, observed: “it’s an exciting time for Heineken® to come as the leading companion to the european Rugby Champions Cup. The expansion of the tournament to rising rugby territories Bilbao 2018 and new cities in natural strongholds of European rugby Newcastle 2019 gives Heineken® with the possibility to create attractive fan experiences, and brings our association with rugby to new audiences during Europe. Heineken® is proud to have had a detailed affiliation with rugby for over 20 years and we appear ahead to working alongside EPCR to supply a platform to continue to advance the competitors across Europe and past.”

in accordance with the company’s portfolio of world sponsorships, reminiscent of Rugby World Cup, UEFA Champions League and system 1, Heineken® will use the partnership as a powerful platform to speak the enjoy Heineken® Responsibly software.

Vincent Gaillard, EPCR CEO, talked about: “we’ve noticeably developed the Champions Cup during the last 4 seasons and it is becoming that at such an exhilarating time for the tournament, we welcome returned a global-main brand in Heineken®. they’re steeped in rugby heritage and inextricably linked with the heritage of European club rugby and we’re delighted to be embarking on this adventure with their full assist.”

The Heineken® Champions Cup in 201819 might be broadcast free to air within the UK, eire and France, alongside a host of legitimate foreign broadcasters, producing the greatest tv viewers within the heritage of the ecu club Rugby competitors.


Notes to Editors:Press enquiries: David Pugh: email protected  +31 0 610 042 862

Editorial assistance:HEINEKEN is the world’s most overseas brewer. it is the main developer and marketer of top class beer and cider manufacturers. Led by the Heineken® brand, the community has a portfolio of greater than 300 international, regional, local and speciality beers and ciders. we’re committed to innovation, long-term manufacturer investment, disciplined sales execution and concentrated charge administration. through “Brewing an improved World”, sustainability is embedded within the company and grants cost for all stakeholders. HEINEKEN has a well-balanced geographic footprint with management positions in each developed and setting up markets. We employ over 80.”000 personnel and operate breweries, malteries, cider flora and other creation amenities in more than 70 international locations. Heineken N.V. and Heineken holding N.V. shares change on the Euronext in Amsterdam. costs for the common shares may be accessed on beneath the symbols HEIA NA and HEIO NA and on Reuters below HEIN.AS and HEIO.AS. HEINEKEN has two sponsored stage 1 American Depositary Receipt ADR programmes: Heineken N.V. OTCQX: HEINY and Heineken holding N.V. OTCQX: HKHHY. Most fresh information is purchasable on HEINEKEN’s site: .theHEINEKENcompanym and observe us on Twitter by way of HEINEKENCorp.

About European Rugby Champions CupThe European Rugby Champions Cup is an annual rugby union match organised with the aid of European professional club Rugby EPCR. it is the appropriate tier competition for golf equipment whose nations’ national teams compete in the agen sbobet Six countries Championship. golf equipment qualify for the Champions Cup by means of their last positions of their respective domestic leagues English Premiership, correct 14, and Pro14 or via successful the 2d-tier problem Cup; those that don’t qualify are instead eligible to compete in the 2d-tier challenge Cup.

all of the latest information can also be discovered at .epcrugbym and via ChampionsCup throughout Twitter and YouTube.


Heineken® Returns as Headline Sponsor of European Rugby Champions Cup.pdf


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